what is digital marketing
Digital marketing typically refers to online marketing campaigns that appear on a compute, phone ,table ,or other device.it can take many forms ,including online video ,display ads ,search engine marketing, paid social ads and social media posts. Digital marketing often compared to “traditional marketing” such as magazine ads, billboards, and direct mail. Oddly, television is usually in with traditional marketing. Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
From social media to text messages, there are many ways to use digital marketing tactics in order to communicate with your target audience. Additionally, digital marketing has minimal upfront costs, making it a cost-effective marketing technique for small businesses.
Digital marketing considers how individual tools or digital channels can convert prospects. A brand’s digital marketing strategy may use multiple platforms or focus all of its efforts on 1 platforms. For example, a company may primarily create content for social media platforms and email marketing campaigns while ignoring other digital marketing avenues.
Global reach
The first digital marketing advantage is global reach. Traditional marketing is restricted by geography and creating an international marketing campaign can be hard, expensive, as well as labor-intensive. However, digital marketing happens on the internet, which means that the reach you can achieve with it is immense. Even a very small local business owner has the ability to reach an international audience with an online store. This would never be possible with traditional marketing or would cost a whole lot of money to do so. This online accessibility has opened many growth opportunities for businesses to explore. The combination of global reach and visibility is a great opportunity for any business .While global reach is a significant advantage of digital marketing, it also improves local visibility, which is especially important if your business relies on nearby customers. Local SEO and locally targeted ads can be beneficial for companies trying to bring more customers to their doors. Think of the reach you can get to a whole neighborhood with digital marketing versus the reach it would take you to print out flyers and distribute them around. Whether you want to promote your business locally or internationally, digital marketing provides you with cost-effective solutions. it allows even the smallest companies to complete with larger companies using highly targeted strategies. Most of these strategies won’t even cost anything at all to start with[such as SEO social media, and content marketing].
Data-informed decision making
While it is difficult to accurately measure offline marketing efforts, digital marketing enables you to track almost every aspect of your online marketing activities. Using a suite of reporting tools, you can accurately measure where your website traffic is coming from, what pages people are visiting on your site, which days and times achieve the highest number of conversations, how many clicks your ads are getting, and so on. Using this data, businesses can make informed decisions around adjustments to their marketing initiatives, better understand product lifecycles, target their audiences more accurately, and much more. Some of our favourite reporting tools that our team at Zelst use on a daily basis included GA4, SEMrush, Google Search Console, Moz, and Ahrefs. We love seeing how our client’s digital marketing campaigns are performing, and utilise the data available to ensure we’re staying ahead of the curve.Talk to us if you’re not sure if you’re making the most out of your marketing data.
Personalised experience
With traditional marketing, you are limited as to how effectively you can target and personalise your marketing activities. On the other hand, digital marketing strategies provide a world of data at your fingertips. There are boundless, data-rich resources to understand your audiences;
. Interests
. Demographics
. Location
. Buying behaviours
And more
You can use this information to ensure you are targeting, and resonating with your audience for a personalised customer experience. Audiences are much more like to be engaged when they feel brands have taken the time to understand them and their needs.
These benefits of digital marketing for businesses are only the tip of the iceberg. There are so many ways in which leveraging a digital marketing strategy for your business will help you grow your audience and improve their experience. Why not sign up to our email today and get some actionable tips and insights from our experts straight in to your inbox, and take your digital marketing to the next level in 2024.
Not sure which digital marketing strategy is best for your business? Talk to our team of experts who are always on hand to discuss your options, and find the best strategy for you. take a look at our case studies to see the results we have achieved for our clients so far, or head to our blog for more digital marketing insights.
Unintrusive and user engaging content
With digital marketing, you can create content that effectively engages users- your target audience- without being intrusive. Nobody goes knocking on anyone’s doorstep to sell products or distribute pamphlets; there’s no hard sell. Digital marketing is inbound marketing, which means there is less focus on selling, and more on delivering value and engaging the user. For example, making and posting videos demonstrating how to assemble, properly use, or clean a particular appliance or equipment, is helpful for users. Consumers will trust brands that help them without pushing sales.
Similarly, contests conducted online engage customers and encourage participation. We can say that one of the best advantages of online advertising is its unintrusive nature.
Digital marketing is measurable
Anytime someone explains digital marketing, they talk about its measurability. When you invest money into a marketing campaign, you want to trac results of the campaign. It’s important to know if a strategy is driving results that help your business grow. One of the most significant benefits of a digital marketing strategy is the ability to measure your results. While traditional methods can be extremely effective, it’s hard to measure that effectiveness. There is no clear way to track the origin of leads with traditional methods without asking every person that visits your business. With digital marketing methods, you can accurately track the results of your campaign. Each type of campaign has a tracking system. From social media to search engine optimization (SEO), you’ll be able to track the results of your campaigns. For example, you may monitor your SEO performance with google analytics. You can track various metrics with each campaign. This includes impressions, clicks, comments, shares, conversions, and more. It makes it easy for you to know how your campaign is performing. Tracking your results leads to campaign improvements. You can see what’s working for your business and what isn’t. You’ll get insight into your campaign is performing while it’s still running, rather than once it’s over. This allows you to save money by optimizing your campaigns as you run them. You’ll get more out of your budget when you improve it as you go. By measuring your results, you’ll run better campaigns for your business.
Digital marketing allows you to target ideal customers
To have an effective marketing campaign, you must reach the right people. You have to reach people interested in your business and that want to hear from you. Out of all the perks, the most significant advantage of online marketing is the ability to target people specifically. Targeting people with traditional marketing methods is difficult. Generally, your message goes to everyone in hopes of reaching people interested in your business. It’s a challenge to obtain enough leads to justify your marketing cost. With digital marketing, you reach people interested in your business. You can specifically target consumers with interest in your company, services, or products. It’s a level of depth that traditional marketing can’t match. When you use search engine optimization advertising or other marketing strategies, you create buyer personas. These are made-up people that mimic your ideal customer. You use these persons to target people who are most likely to want your products or services. Whether you create a Facebook ad or PPC ad, you’ll set your target audience. You’ll define your audience by attributes such as age, gender occupation, interests, hobbies, and more. With platforms like Facebook, you can get extremely specific with the audience you target. Narrowing your focus helps you reach people more interested in your business. It allows you to spend your budget more effectively and obtain more valuable leads for your company.
